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Факультет E-commerce


Факультет GeekUniversity

79600 RUR
Факультет E-commerce GeekBrains

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Группа авторов Control and Security of E-Commerce


Explores the components of e-commerce (including EDI). Shows the risks involved when using an e-commerce system. Provides controls for protecting an e-commerce site (e.g., securing financial transactions and confidential transactions). Provides COSO compliant audit approach. Provides risk/control tables and checklists. Technical topics are discussed in simple user-friendly language.

12507.14 RUR

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Galit Shmueli Statistical Methods in e-Commerce Research


This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research. Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.

11989.6 RUR

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Justyna Skorupska E-commerce

Dominik Lubasz RODO w e-commerce

Dave Chaffey Digital Business i E-Commerce Management

John Lawson Kick Ass Social Commerce for E-preneurs


It’s not about Likes—it’s about sales.You’re not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.Forget what all the self-proclaimed “social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn’t cut it anymore.In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media.One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales.In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through:Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empireEmploying the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sitesBuilding a thriving e-commerce business and keeping it vibrant and growingWhat are you waiting for? Read this book and start kicking social commerce ass.

1221.24 RUR

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